How does a person remember ads? BMW will tell you. BMW flashed an audience with a blinding light that included a cutout of their logo. When the audience was told to close their eyes, they still saw the letters: BMW.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/upu4XBC_kHs/bmw-uses-a-commercial-to-burn-their-logo-into-your-eye
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