Zong has been one of the pioneers in the mobile payments space, adding a compelling new way for consumers to pay for items online. Simply put, it lets you pay for things, particularly virtual goods online, via direct billing to your mobile phone. The company has steadily grown its offering through new products, major funding, deals with Facebook, and more. Today, Zong is expanding its mobile payments platform beyond the web to televisions, tablets, game consoles and more. In case you aren?t familiar Zong works, here?s a quick tutorial. When a user wants to purchase a virtual item, he can enters his cell phone number on a site, the site sends a text message to the phone, the user confirms the transaction with a short reply, and all the charges show up on his phone bill. This entire transaction is powered by Zong. Previously, Zong was only available for the web and on Android phones, but today is expanding its platform to work in a number of environments, including Flash, Unity, Interactive TV, gaming consoles, and the mobile web.
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